Trademark Services

Your brand is one of your most valuable business assets—don’t leave it unprotected. At Mack Law, we partner with entrepreneurs, creatives, and companies to build a solid foundation for brand security. From evaluating trademark risks to filing and defending your rights, we simplify the legal process so you can focus on what you do best: growing your business.

Trademark Search & Registration

Securing a trademark starts with a strong foundation. At Mack Law, we provide end-to-end support to protect your brand name, logo, slogan, or product name through federal trademark registration. We begin by learning your business goals and evaluating the registrability of your mark. Once cleared, we draft and file a customized trademark application tailored to your goods and services. Our proactive approach helps reduce USPTO objections and ensures your brand is positioned for long-term protection and growth.

Trademark Clearance Analysis

A trademark search isn’t just a formality—it’s your first line of defense. We conduct deep, multi-layered searches that examine registered trademarks, pending applications, common law uses, and domain names. Our analysis identifies potential conflicts that could trigger USPTO refusals or spark disputes down the road. We provide you with a legal risk assessment and guidance on whether to proceed, revise, or rebrand, helping you make informed decisions from the start.

Trademark Application Filing

The application process is more than just filling out a form—it requires precision and legal strategy. We prepare a well-structured application that accurately reflects your brand, ensuring your goods and services are properly classified and described. Our legal team also anticipates common pitfalls and flags issues that may trigger delays or office actions. We keep you informed at every stage and remain available to answer questions long after filing.

Responding to USPTO Office Actions

If the USPTO issues an Office Action—whether procedural or substantive—our team is ready. We draft detailed, persuasive responses addressing refusals based on likelihood of confusion, descriptiveness, or specimen issues. Our attorneys use case law, evidence, and tailored legal arguments to overcome objections and keep your application on track. We also communicate with the examining attorney when necessary to clarify positions and expedite resolution.

Statement of Use & Extension Filings

For intent-to-use applications, the Statement of Use is a critical final step before registration. We help you meet the legal requirements to show use of the mark in commerce, including selecting acceptable specimens and filing timely documents. If your product or service isn’t yet in use, we prepare and submit extension requests to preserve your rights without risking abandonment of your application.

Trademark Watch & Monitoring

Once registered, your mark isn’t automatically safe. We provide ongoing watch services to monitor newly filed applications that may conflict with your brand. When a potentially infringing mark is detected, we alert you and recommend appropriate next steps—whether that’s filing an opposition, initiating enforcement, or contacting the infringing party informally. Early detection helps prevent dilution and reinforces the strength of your brand.

Ownership Transfers & Assignments

When a trademark changes hands—whether through a business sale, merger, partnership change, or restructuring—it’s critical to record the transfer properly. We prepare and file trademark assignments with the USPTO and advise on timing and compliance to ensure continuity in ownership. Accurate ownership records help preserve your legal rights and reduce enforcement challenges.

Portfolio Management

As your business expands, so does the complexity of your trademark strategy. We help manage your growing portfolio by tracking deadlines, maintaining organized records, and developing strategic plans for international filings, defensive registrations, and brand licensing. Whether you own one trademark or dozens, we offer scalable solutions to keep your intellectual property aligned with your evolving business goals.

Trademark Renewals & Maintenance

Trademark protection doesn’t end at registration—it requires timely renewals and maintenance filings to remain in force. We handle all aspects of renewal filings at the 5-, 10-, and 15-year intervals, including submitting specimens and declarations of continued use. We also monitor your deadlines to prevent inadvertent lapses or cancellation of your registrations.

Trademark Opposition Proceedings

If a third-party application threatens your trademark, we represent you in opposition proceedings before the Trademark Trial and Appeal Board (TTAB). We prepare and file Notices of Opposition, manage discovery, and advocate for your rights throughout the process. Our litigation experience allows us to evaluate when it’s best to settle, fight, or negotiate coexistence agreements.

Trademark Cancellation Proceedings

We help clients file or defend against cancellation actions targeting existing registrations. If a competitor’s trademark has become abandoned, generic, or was registered without proper use, we initiate proceedings to remove the registration from the trademark register. Likewise, if your mark is challenged, we respond strategically to defend its validity and continued registration.

Trademark Litigation

When trademark disputes escalate beyond administrative remedies, Mack Law provides full legal representation in federal court. We handle claims involving infringement, unfair competition, false designation of origin, and more. Whether enforcing your rights or defending against allegations, we develop strategic litigation plans tailored to your business goals—balancing assertiveness with risk management and cost control.

Counterfeit & Online Infringement

The digital marketplace poses growing risks to brands. We help businesses combat counterfeiting, impersonation, and unauthorized use of trademarks on e-commerce platforms, websites, and social media. Our services include preparing takedown notices, working with online marketplaces, filing DMCA complaints, and coordinating enforcement with payment processors and web hosts.

Trademark Enforcement & Cease-and-Desist

Protecting your trademark requires vigilance. We help you identify and take action against infringers through cease-and-desist letters, negotiated resolutions, and, when necessary, formal legal proceedings. We approach enforcement strategically—balancing firmness and diplomacy to resolve conflicts efficiently while maintaining brand strength.